Facts do not cease to exist because they are ignored.
Before committing to any form of Paid Media / Digital Advertising, it is advisable to analyse where you stand and to compile a Feasibility Report. This will enable you to start from a solid foundation based on facts and the market you find yourself in.
Paid Media & Digital Advertising on Search Engines and Social Media offer businesses fantastic opportunities – however, it’s also very easy to waste money – choosing the right paid advertising strategy depends very much on your business and the market it finds itself in. These decisions become very simple once you analyse all the relevant information.
First Step: Analysis
Google Analytics is a popular, powerful tool in digital marketing and online advertising. It helps learn about visitor behaviour on your Website or Mobile App.
Our Service is designed to help you understand your website traffic data such as:
- Who visits your website – user’s geographical location, which browser did they use, etc.
- What they do when they are on your website – visited pages and the length of time spent on your website.
- When they visit your site – which time of the day is the hottest for your website? This enables you to act accordingly.
- How did they find you – did the user come from a search engine, via a social media, through a third party website?
- How users interact with your site’s content – how many users clicked on a specific link?
Second Step: Feasibility Report
Your Feasibility Report will include a number of essential points such as:
- Your Marketing Strategy
- Your Target Audiences and Influencers
- Competitor Analysis
- Keyword Analysis
- Website & Landing Page Analysis
Contact us today to learn more about our Services and how we can help you maximise your ROI.
